Our Story
This all started with a simple idea: taking care of ourselves. Like many, we were looking for ways to manage stress, stay active, and reconnect—with nature, with others, and with ourselves. Sauna and cold exposure became a cornerstone of our routines. It helped us feel grounded, reduced anxiety, and gave us a reason to gather with the people we care about most. What began as a personal practice between two small business owners, Matt (the homebuilder), Jason (the marketer) and a few close friends quickly grew into something bigger.
Our inspiration comes from the Finnish approach to sauna, where it’s about more than heat—it’s about equality and community. Saunas serve as a great equalizer, bringing people together, free of status. Saunas are places to connect, relax, and simply be present.
Our vision is simple: to transform Toronto’s underused winter waterfront into a vibrant, accessible experience where people can make sauna a regular part of their habits and rituals. This is a space where you can come as you are—to prioritize your health, strengthen your connections, and fully embrace nature.
We’re humbled to share this space with you. Whether you’re here for yourself, for nature, or for community—we’re glad you’ve shown up!
- Matt and Jason